Job summary
Entity:
Customers & Products
Job Family Group:
Marketing Group
Job Description:
Job Purpose
- Support activation lead to drive PCO channel activation, and make sure the program efficiency against agreed critical metrics and adapt plans accordingly.
- Understand customer insight & CIP strategy; develop and land marketing activity to support PCO across the PCO channels business.
Key Accountabilities:
- Support overall channel strategy development
- Design integrated offer and implement activation programs with sales team.
- Leverage digital toolkits to upgrade offer and activation program to gain share in OEM through BO & premiumization.
- Leverage brand asset and big campaign to strengthen the partnership with key customers
- Improve effectiveness of ASP spending in related channel
Requirements:
Education
- University degree or equivalent experience in Marketing or related field
- MBA or equivalent experience, post graduate degree desirable
Experience
Over 10 years of working experience with:
- Significant business experience in Marketing Activation with a strong track record of delivery spanning operational and strategic roles. Sales experience would be a plus.
- Experience on B2B aftersales business.
- Sharp strategic thinking
- Innovative thinking
- Strong interpersonal and communication skills
- Experience of working in a matrix organization with complex interfaces
- Strong networking skills, both inside and outside the business
- A focus on diversity and inclusiveness in approach to team, as well as in overall behaviour and actions
- Strong change management skills
Why join us?
- At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life! These benefits can include flexible working options, paid parental leave policy among others!
- We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Travel Requirement
Up to 25% travel should be expected with this role
Relocation Assistance:
This role is not eligible for relocation
Remote Type:
This position is a hybrid of office/remote working
Skills:
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.