Job summary
Entity:
Customers & Products
Job Family Group:
Marketing Group
Job Description:
Purpose of Role
- Data Centre cooling is a strategically important, fast-growing business area for Castrol!
- With our advanced liquid cooling fluid technology, we strive to transform the industry by driving the adoption of liquid cooling as a pathway to sustainable data centre operation aligned with bp’s Net Zero ambitions.
- AsPac Marketing Activation Executive – Thermal Management creates the right marketing and communication plans for AsPac Data center market, support to lead Castrol ON brand with the right product portfolio in this region and develops and implements marketing activities in AsPac data centre thermal management market in the specified region to help deliver volume, turnover and gross margin targets.
- AsPac Marketing Activation & Product Executive – Thermal Management is responsible for operational marketing excellence across the data centre team and to develop step-out opportunities for Castrol's data centre cooling business beyond the core products with focus on new business models and valuable services. The role is also responsible to handle product marketing and product launches.
- A successful candidate works closely with the Marketing Head of Data Centre and the Castrol LT to build a strong marketing activation plan for AsPac region and implement the plans by working closely the DC marketing team.
Key Accountabilities:
- Implement world class Thermal management marketing plans in AsPac region. Adapts and adopts Global Thermal Management offers as part of execution of in-market marketing plans.
- Support the preparation of the annual marketing plan for the DC industry to generate the new leads for DC space and ensure that volume, turnover and gross margin targets are met.
- Supervise key market and competitive trends in IT & DC sector and report them to offer development and global marketing team.
- Support to adapt all global communications to AsPac local comms channel
- Lead AsPac IT Event agenda by working with MD team closely with.
- Owner of product localization and offer launch
- Build solid market understanding and ensure knowledge transfer within the data centre team and beyond
Requirements:
- Brand, Product and offer development experience in B2B environment (2 years +) with track record of delivery innovative value propositions
- Shaping and framing idea through conceptual and analytical thinking
- Experience and track record in developing new business and growth areas within a corporate and/or innovation/start-up context
- Solid understanding of the data centre industry and cooling value chain specifically with a minimum of 2 years in this space
- High level of commercial competence
- Strong experience in managing internal and external stakeholders
- Ability to develop, maintain and build new relationships with customers and key partners
- Strong negotiation skills
Why join us?
- At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life! These benefits can include flexible working options, paid parental leave policy among others!
- We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Travel Requirement
Up to 25% travel should be expected with this role
Relocation Assistance:
This role is not eligible for relocation
Remote Type:
This position is a hybrid of office/remote working
Skills:
Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.