Job summary
Entity:
Customers & Products
Job Family Group:
Marketing Group
Job Description:
Job Purpose
- The Brand and Product Specialist will provide support for Castrol Masterbrand Communication and Campaign. Help and lead both global and local sponsorship to empower the brand building and business development. Implement the media strategy and continuously optimize media effectiveness via deeply understanding consumer insights and China media environment
Key Accountabilities:
- Support the annual media plan development with fully understanding consumer and customer insights
- Deploy the media plan with clear KPI impact on brand building to ensure Castrol regain No.1 Brand Power
- Explore the new sponsorship / content which is suitable for brand key job to be done and can halo to business / trade performance.
- Lead the deployment on current global and local sponsorship (e.g. F1, Racing, Gaming) to enhance Castrol mental availability among both consumers and mechanics.
- Work closely with key FWS customers to enable the Key Customer Cooperation via big global sponsorship
Requirements:
Educational / Career background
- University degree in Marketing or related discipline
- Management Trainee in big multinational company is preferable (can be FMCG or To B Industry)
Experience
5 years or above working experience with:
- Strong experience in Brand building with a strong track record
- Strong media and sponsorship deploy experience
- Strong experience in Brand Campaign delivery
- Have experience to launch new product is preferable
- Have experience in Masterbrand communication is preferable
Why join us?
- At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life! These benefits can include flexible working options, paid parental leave policy among others!
- We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Travel Requirement
No travel is expected with this role
Relocation Assistance:
This role is not eligible for relocation
Remote Type:
This position is a hybrid of office/remote working
Skills:
Brand Management, Channel marketing activation, Customer Segmentation, Developing creative marketing content, Digital fluency, Generating customer insights, Listening, Presenting, Sector, market, customer and competitor understanding, Using market research effectively, Writing skills
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.