Senior Customer Engagement Analyst

Job summary

Job Family Group:

Marketing Group

Job Description:

About us

Our purpose is to bring together people, energy and markets to power and navigate a changing world. In a time of constant change and possibility we need new talent to pursue commercial opportunities, fueled by world-class insight and expertise. We’re always striving for more innovative digital solutions, sustainable outcomes and closer collaboration across our company and beyond, and you could be part of that too. Together we continue to grow as the world’s leading energy company!

bp trading & shipping connects energy producers, suppliers, markets and customers to keep energy flowing today and help build tomorrow’s energy system. The business works across bp and our industry to bring energy solutions to our customers and support bp’s transition from international oil company to integrated energy company.

About the role

The Senior Customer Engagement Analyst (SCEA) supports customer engagement activities for the Trading business in the Americas, including emails, event invitations, webinars, whitepapers, product & services pitch books, websites and other external communication mediums. Aligning with global brand guidelines and regulatory requirements, they navigate a highly matrixed organization to implement impactful activities across commodity benches and provide reporting on these activities.

The Customer Engagement (CE) team sits within the Gas & Power Trading Americas (GPTA) Strategy Implementation & Modernization (SIM) team, which provides a diverse set of critical support activities for the marketing and trading business. GPTA provides products and services to wholesale and retail customers of natural gas, power and structured (financial) products.

As a member of the CE team, the Senior Customer Engagement Analyst (SCEA) is responsible for producing, distributing and reporting customer communication outcomes within a regulated commodities trading organization. They create compelling content and deliver high-quality marketing engagement touch points to support the strategic growth of GPTA.

The SCEA role is a marketing generalist, requiring a unique mix of communication, marketing technology, reporting and project management skills. It provides an opportunity to apply B2B marketing capabilities within a world-class trading organization as we navigate the energy transition.

An ideal candidate will be an effective storyteller with a passion for marketing. They are curious, highly collaborative and able to prioritize work with the support of their line manager. They should build relationships quickly with a diverse group of collaborators to partner and influence successfully within a deeply matrixed organization.

The SCEA is a champion of digital transformation and innovation and always approaches their work with an emphasis on digital safety.

Key accountabilities

• Create, coordinate approval of and distribute compelling marketing content for customer presentations, events, newsletters, websites, white papers, award submissions, etc.
• Gather related KPIs to demonstrate success of marketing activities; suggest improvements based on findings.
• Ensure compliance and alignment with regulatory requirements and bp brand guidance in all communication materials.
• Produce internal training materials to support usage and adoption of digital technology stack for external customer touchpoints
• Administer/support marcomm tools in partnership with the Technology team and third-party vendors. (e.g. building automated campaign journeys, reviewing release notes to determine implications, recommending UI improvements, administering webinars, etc.)
• Collaborate with a wide variety of stakeholders to coordinate marketing activities and identify projects that deliver value to the business; support a center of excellence for customer engagement.
• Provide occasional marketing/communication expertise to support regular business activities across T&S, including change management activities and other global T&S business units.
• Act as a digital transformation ambassador; develop technical expertise to help promote adoption of digital marketing tools.

Essential education

Bachelor’s degree or comparable experience in marketing, communications or related field

Essential experience requirements

• Minimum 5-7 years of relevant marketing/communications experience, including use of digital marketing platforms (DotDigital, HubSpot, Marketing Cloud or similar) and production of B2B go-to-market materials in digital and print form
• Exceptional written and verbal communication skills with a history of using them to influence others
• Ability to translate complex information into digestible content for a variety of audiences
• Ability to carefully manage content library and reporting records
• Exceptional attention to detail
• Advanced proficiency in all Microsoft Office programs (Word, Excel, PowerPoint and Outlook)
• Familiarity with email marketing best-practices (CAN-SPAM laws, A/B testing, industry open rates, etc.)
• Ability to work in a highly collaborative environment

Desirable criteria

• Graphic design/mastery of general design principles
• Basic proficiency with HTML, CSS and Power BI
• Experience in a global, highly matrixed organization
• Working knowledge of sales enablement platforms (Highspot, Showpad, etc.) and Salesforce Sales Cloud (CRM) campaigns

Why join bp

At BP, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly.

There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, and excellent retirement benefits, among others!

Travel Requirement:

Negligible travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy, Brand Management, Brand Strategy, Business Acumen, Commercial Acumen, Consumer Segmentation, Customer Segmentation, Customer Segmentation Analysis, Generating customer insights, Listening, Listening Effectively, Market Understanding, Offer and product knowledge, Offer Development, Product Knowledge, Professional Advocacy, Sector, market, customer and competitor understanding, Translating strategy into plans

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Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.