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Growth powered by partnership, driven by people

Join our 800 strong dealer network and fuel your business with a brand trusted by millions. Accelerate your growth by partnering with bp and join one of the UK’s largest fuel networks, where your success is driven by a reliable, household name.

Welcome to bp

Hi, I’m Natalie, Head of the UK Dealer Sales team at bp.
 

I head up our Dealer business team, and together we have decades of experience in forecourt retail, customer relationship management and EV. We’re excited to work closely with you to help your business grow. At bp, we’re committed to serving local communities, driving business growth and building strong, successful partnerships with our Dealers. As a bp Dealer, you’ll be part of the wider business, gaining access to high-quality fuels, expert advice and dedicated support to help your business thrive.


Join our growing network, meet the wider bp dealer team, and explore the benefits of partnering with us today.

Natalie, head of the UK dealer sales team
Being with bp means having access  to a high-quality fuel offering, a strong  brand presence, and a loyal customer base.  Their ongoing investment in innovation,  from fuel technology to digital solutions,  helps keep us competitive in a  fast-changing market.
The relationship we have with bp is one of the most  important factors and one HSRL value deeply.  Although bp is a large global company, HSRL feel part  of a ‘bp family’ that support each other through all  aspects of business. The industry information we  receive through online/offline methods and events  that promote a two-way open and honest  discussion is extremely valuable.
There are various reasons why we have traded with  bp for such a long period. These being that bp is an  excellent brand with a high quality range of fuels,  a reliable supply chain and competitive pricing.       There is also additional dealer support available,  where necessary, from a strong senior management  team and continuous development of other services  to enhance the dealer offer.
People choose bp for its trusted brand, high-quality  fuels, and a reliable network of stations. bp offers  rewards through the BPme program, advanced  forecourt technology for convenience, and seamless  payment options. Additionally, bp is committed to sustainability with biofuels and EV charging stations,  ensuring customers get a future-ready,  eco-friendly fueling experience.
Being with bp means having access  to a high-quality fuel offering, a strong  brand presence, and a loyal customer base.  Their ongoing investment in innovation,  from fuel technology to digital solutions,  helps keep us competitive in a  fast-changing market.
The relationship we have with bp is one of the most  important factors and one HSRL value deeply.  Although bp is a large global company, HSRL feel part  of a ‘bp family’ that support each other through all  aspects of business. The industry information we  receive through online/offline methods and events  that promote a two-way open and honest  discussion is extremely valuable.
There are various reasons why we have traded with  bp for such a long period. These being that bp is an  excellent brand with a high quality range of fuels,  a reliable supply chain and competitive pricing.       There is also additional dealer support available,  where necessary, from a strong senior management  team and continuous development of other services  to enhance the dealer offer.
People choose bp for its trusted brand, high-quality  fuels, and a reliable network of stations. bp offers  rewards through the BPme program, advanced  forecourt technology for convenience, and seamless  payment options. Additionally, bp is committed to sustainability with biofuels and EV charging stations,  ensuring customers get a future-ready,  eco-friendly fueling experience.
bp fuels that benefit the customer

Providing fuels that benefit the customer and you

We give our customers the choice of a range of quality regular and premium fuels in the UK. Did you know, bp ultimate with ACTIVE technology is our best ever fuel for cleaning engines? But that’s not the only customer benefit.

bp marketing advertisement

Marketing that drives results

Last year, our marketing budget drove millions of litres in incremental fuel volume across the bp network.


From forecourt branding, events, sponsorships, and partnerships, we drive customer awareness that delivers results.

bpme rewards card

Tap into millions of BPme rewards users

Boost your business with rewards that truly pay off, with average customer spend greater per year, compared to non-loyalty customers.

Micro market

Enjoy tailored, modular solutions to suit your site and boost revenue with a choice of self serve coffee, pastries and hot food or stand alone coffee vending options from Wild Bean Cafe.


Transform your business with our market-leading digital stock and food safety system, including an integrated bake planning package.Plus, receive on-going support from field trainers and support teams — ensuring your operations run smoothly.

 
wild bean cafe logo
person in truck accessing bp services

Access thousands of corporate & SME fleet customers

Tap into our loyal bp customer base, supported by competitive business solutions trusted by thousands of fleets across the UK.

close up of an EV charger at a bp forecourt

Future-proof your forecourt with bp pulse

Is your future electric? Be part of one of the UK’s biggest charging networks.


With bp, becoming a EV site has never been easier. Attract a rapidly expanding customer base with our fast and ultra-fast chargers,making your site a go-to destination for public EV charging.

dedicated bp support advisor on the phone

Dedicated support for the road ahead

We build deep, lasting relationships with you to truly understand your business.


Experience a team wrapped around you with local support from specific experts, making onboarding and admin easier so you can focus on what matters.