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  4. BP launches new US consumer loyalty program

BP launches new US consumer loyalty program

Release date:
13 January 2020
BPme Rewards makes fueling up and saving easier
Download the new BPme app
Watch the new BPme digital and social media ads
Learn more about BP's commitment to America
Looking at BPme rewards on cellphone in car.
BP recently unveiled a new consumer loyalty program, called BPme Rewards, and rolled it out to participating BP and Amoco retail stations nationwide.

 

Exclusively available in the BPme app, consumers are now able to complete their fueling transaction directly through a mobile device, so they can avoid swiping a credit card or using the pin pad. The app also combines all fuel rewards into a single place so it’s easy to track, receive additional savings, and automatically apply rewards to purchases.

 

“We know our consumers are busy, so we want to make fueling up as quick and easy as possible, while continuing to provide great rewards that keep them coming back,” said Nicola Buck, BP head of marketing. “BPme Rewards delivers on both of these promises – and is a cornerstone of BP’s strategy to connect seamlessly with today’s on-the-go consumers.”

 

BPme app users save 5-cents on every gallon, each time they fill up at participating BP and Amoco stations during the first month of use. Those who spend $100 on fuel each calendar month will continue to automatically get 5-cents off every gallon with no gallon limitations. In addition, new bonuses and in-app promotions will give consumers the opportunity to save even more on their fuel purchases.

 

BP developed BPme Rewards to replace the BP Driver Rewards program which ended on September 30, 2019.  

 

Consumers can visit www.bpmerewards.com to learn more about how to save time and money at the pump using BPme Rewards.

 

 

About BP

BP is a global energy producer with operations in nearly 80 countries. BP has a larger economic footprint in the US than in any other nation, and it has invested more than $120 billion here since 2005. BP employs about 14,000 people across the U.S. and supports more than 200,000 additional jobs through all its business activities. For more information on BP in America, visit www.bp.com/us.

 

 

Notes to editors

  • BPme will work on iPhones (iOS) and Android phones.
  • The app is free to download from the Apple App Store or Google Play Store.

 

 

Further information

BP US Media Affairs

Email: uspress@bp.com